Problem
Business stakeholders lacked a clear, interactive view of sales performance across countries and product categories, making it difficult to identify trends and revenue drivers.
Objective
Build an interactive sales dashboard that enables users to explore revenue by country and product category, supporting data-driven decision-making.
Approach
- Prepared and cleaned sales data using Excel and SQL
- Designed KPIs to track revenue performance
- Built an interactive Tableau dashboard with filters and drill-downs
- Published the dashboard publicly for stakeholder access
Interactive Dashboard
Key Insights
- Identified top revenue-generating countries
- Highlighted product categories driving sales growth
- Exposed regional performance gaps
Impact
- Improved visibility into sales performance
- Enabled faster, data-backed decision-making
- Demonstrated end-to-end analytics and visualization capability
Next Steps
- Add time-series forecasting for revenue trends
- Automate data refresh pipelines
- Extend dashboard to inventory optimization